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FREE TOOL

Explainer video script template

Fill in a few lines and get a timed script: every scene with its voiceover, what to show on screen and how many words fit.

claudemotion.design is an independent product and is not affiliated with Anthropic. The tool runs in your browser; what you type never leaves it.

Describe your explainer

Structure

Up to three, one per line.

60 s · About 150 words of voiceover
Speaking pace
Script language

Timeline

  1. 6s
  2. 12s
  3. 12s
  4. 9s
  5. 9s
  6. 6s
  7. 6s

Your script

EXPLAINER VIDEO SCRIPT: [product or subject] Length 60 s · about 150 words at 150 wpm · 7 scenes Audience: [audience] [0:00–0:06] HOOK · about 15 words VOICEOVER: What if [audience] could [the outcome]? ON SCREEN: Big title: [product or subject] [0:06–0:18] PROBLEM · about 30 words VOICEOVER: Right now, [the problem]. It costs time, and most people just live with it. ON SCREEN: Before: the pain in one picture or number [0:18–0:30] SOLUTION · about 30 words VOICEOVER: [product or subject] changes that. It lets you [the outcome]. ON SCREEN: Product shot or diagram of [product or subject] [0:30–0:39] HOW IT WORKS 1 · about 23 words VOICEOVER: First, [point 1]. ON SCREEN: Callout: [point 1] [0:39–0:48] HOW IT WORKS 2 · about 23 words VOICEOVER: Then, [point 2]. ON SCREEN: Callout: [point 2] [0:48–0:54] PROOF · about 15 words VOICEOVER: [One number or customer quote that proves [product or subject] works.] ON SCREEN: Animated number or quote card [0:54–1:00] CALL TO ACTION · about 15 words VOICEOVER: [next step]. ON SCREEN: End card: [next step] To animate it: give this script to the Claude Motion skill in Claude Code or Codex and ask for a 60-second Motion with 7 scenes, one per section, and voiceover from the VOICEOVER lines.

Turn it into a video

Edit the lines in brackets, then give the script to the Claude Motion skill in Claude Code or Codex: it builds one animated scene per section and can add voiceover. Install in one line.

TEMPLATE

The parts of an explainer video script

A 60-second explainer holds about 150 spoken words. Spend them in this order.

  1. 01 · ~10%

    Hook

    One line that names the outcome the viewer wants. No logo intro.

  2. 02 · ~20%

    Problem

    The pain as the viewer would describe it, ideally with one number.

  3. 03 · ~20%

    Solution

    What your product or idea is, in a single sentence.

  4. 04 · ~30%

    How it works

    Two or three steps or features, one scene each, one idea per scene.

  5. 05 · ~10%

    Proof

    A result, a customer quote or a before/after.

  6. 06 · ~10%

    Call to action

    One next step, said out loud and shown on the end card.

EXAMPLES

Explainer video script examples

Load one into the form, then change the details to match your product or lesson.

SaaS product explainer

A 60-second problem → solution script for a homepage video.

How-it-works onboarding video

A 90-second walkthrough for new users, three steps.

Lesson explainer

A 2-minute educational script with an example and a recap.

FAQ

Questions about explainer video scripts

How long should an explainer video script be?

At a normal speaking pace of about 150 words per minute, a 60-second explainer holds around 150 words and a 90-second one around 225. Most product explainers work best between 60 and 90 seconds.

What is the best structure for an explainer video?

Hook, problem, solution, how it works, proof and a call to action. For tutorials use a step-by-step structure, and for lessons start with a question and end with a recap.

Is this explainer video script template free?

Yes. It runs entirely in your browser, needs no account and sends nothing to a server. Copy the script and use it anywhere.

How do I turn the script into an animated video?

Give the script to the Claude Motion skill in Claude Code or Codex. It builds one animated scene per section on a HyperFrames timeline, can add AI voiceover from the voiceover lines, and renders to MP4.

FREE TOOL

From script to explainer video

Claude Motion turns a script or document into an animated explainer inside your own Claude Code or Codex.

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